Executive Development Programme in PR Crisis Communication Management: Rapid Response
-- ViewingNowThe Executive Development Programme in PR Crisis Communication Management: Rapid Response certificate course is a professional training program designed to equip learners with essential skills for managing communication in a crisis. This course is crucial in today's fast-paced and interconnected world, where negative news can spread rapidly and damage an organization's reputation.
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โข Understanding PR Crisis Communication Management: This unit will cover the basics of PR crisis communication management, including the definition, importance, and stages of crisis management. โข Identifying Potential Crises: This unit will teach participants how to identify potential crises before they escalate, using techniques such as risk assessment and issues management. โข Developing a Crisis Communication Plan: In this unit, participants will learn how to create a comprehensive crisis communication plan that includes strategies for rapid response and recovery. โข Media Relations during a Crisis: This unit will cover best practices for working with the media during a crisis, including how to craft effective messages and handle difficult interviews. โข Social Media Management during a Crisis: This unit will explore the role of social media in crisis communication, including how to monitor social media channels, respond to online criticism, and use social media to communicate with stakeholders. โข Internal Communication during a Crisis: This unit will focus on the importance of internal communication during a crisis, including how to communicate with employees, manage rumors and misinformation, and maintain morale. โข Stakeholder Engagement during a Crisis: In this unit, participants will learn how to engage with key stakeholders during a crisis, including customers, investors, and regulators. โข Ethical Considerations in Crisis Communication: This unit will discuss the ethical considerations involved in crisis communication, including the importance of transparency, honesty, and accountability. โข Case Studies in Crisis Communication: This unit will examine real-world examples of crisis communication, including successful and unsuccessful responses to crises. โข Simulation Exercises: This unit will provide participants with the opportunity to practice their crisis communication skills through simulation exercises, allowing them to test their plans and receive feedback in a safe and controlled environment.
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