Professional Certificate in PR Writing: Compelling Content
-- ViewingNowThe Professional Certificate in PR Writing: Compelling Content course is a powerful tool for learners seeking to enhance their PR writing skills and advance their careers. This course focuses on teaching the essential skills necessary to craft compelling and persuasive PR content that engages audiences and drives results.
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โข Unit 1: Introduction to PR Writing & Compelling Content Creation
โข Unit 2: Understanding Your Audience & Setting Clear Objectives
โข Unit 3: Crafting Engaging Storylines & Message Development
โข Unit 4: Mastering Media Releases & Media Alerts
โข Unit 5: Writing Op-Eds & Byline Articles
โข Unit 6: Social Media Content Strategy in PR
โข Unit 7: Crafting Speeches & Talking Points
โข Unit 8: Internal Communications: Emails, Newsletters & Intranet Content
โข Unit 9: Stakeholder Engagement & Community Relations Writing
โข Unit 10: Metrics & Evaluation: Measuring PR Writing Success
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