Global Certificate in Digital Media Revenue Strategies
-- ViewingNowThe Global Certificate in Digital Media Revenue Strategies is a comprehensive course designed to empower professionals with the latest strategies and technologies for monetizing digital media. This certification program highlights the importance of data-driven decision-making, audience development, and innovative advertising models in today's fast-paced digital landscape.
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โข Digital Advertising Fundamentals: Understanding the basics of digital advertising, including display, video, native, and social media ads.
โข Programmatic Advertising: Learning about automated ad buying and selling, real-time bidding, and demand-side platforms.
โข Data-Driven Audience Targeting: Exploring data analytics, audience segmentation, and targeting strategies to optimize ad campaigns.
โข Search Engine Marketing (SEM): Delving into pay-per-click (PPC) advertising, search engine optimization (SEO), and keyword research.
โข Email Marketing: Examining permission-based email strategies, list building, and campaign management.
โข Content Marketing: Understanding the role of content in attracting, engaging, and retaining customers.
โข Social Media Marketing: Learning about organic and paid social media strategies, influencer marketing, and community management.
โข Mobile Marketing: Exploring mobile-specific ad formats, app monetization, and location-based targeting.
โข E-commerce Strategies: Examining e-commerce platforms, conversion rate optimization, and cross-channel selling.
โข Digital Media Analytics: Understanding key performance indicators (KPIs), attribution modeling, and data visualization.
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