Executive Development Programme in Market Research Techniques: Audience Profiling
-- ViewingNowThe Executive Development Programme in Market Research Techniques: Audience Profiling is a certificate course designed to equip learners with essential skills in market research and audience profiling. This program emphasizes the importance of data-driven decision-making in business strategy, making it highly relevant for modern marketing professionals.
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โข Audience Profiling Fundamentals: Understanding the basics of audience profiling, its importance, and how it contributes to market research techniques.
โข Demographics and Psychographics: Exploring key demographic and psychographic factors, including age, gender, income, education, interests, values, and beliefs.
โข Data Collection Methods: Examining various data collection techniques, such as surveys, interviews, focus groups, and secondary research sources for audience profiling.
โข Data Analysis Tools: Introducing essential data analysis tools, such as statistical software, data visualization tools, and segmentation techniques.
โข Customer Segmentation: Understanding different segmentation strategies, including firmographic, behavioral, and needs-based segmentation, and their applications in audience profiling.
โข Buyer Personas and Jobs-to-be-Done: Creating detailed buyer personas and applying Jobs-to-be-Done frameworks in market research techniques.
โข Market Trends and Segment Dynamics: Analyzing market trends and segment dynamics, including growth, competition, and opportunities, for strategic decision-making.
โข Communication and Presentation Skills: Developing effective communication and presentation skills to convey audience profiling insights and recommendations to key stakeholders.
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