Certificate in SEO for Succession
-- ViewingNowThe Certificate in SEO for Success is a comprehensive course designed to meet the growing industry demand for Search Engine Optimization (SEO) expertise. This program equips learners with essential skills to drive online visibility, boost organic traffic, and enhance user engagement.
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GBP £ 149
GBP £ 215
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โข Understanding SEO Fundamentals – This unit will cover the basics of Search Engine Optimization (SEO), including how search engines work, the importance of keywords, and on-page optimization techniques.
โข Keyword Research – Students will learn how to conduct comprehensive keyword research, identify high-value keywords, and understand keyword metrics such as search volume and competition.
โข On-Page Optimization – This unit will focus on optimizing individual webpages for search engines, covering topics such as title tags, meta descriptions, header tags, and internal linking.
โข Technical SEO – Students will learn about technical SEO factors that impact search engine rankings, including website speed, mobile optimization, XML sitemaps, and structured data.
โข Off-Page Optimization – This unit will cover off-page optimization techniques, including link building, social signals, and brand mentions. Students will also learn about the importance of local SEO and how to optimize for local search.
โข SEO Analytics – Students will learn how to track and analyze SEO performance using tools such as Google Analytics and Google Search Console. This unit will cover key SEO metrics, report creation, and data interpretation.
โข SEO Content Strategy – This unit will focus on developing a content strategy that aligns with SEO goals. Students will learn about content planning, creation, and promotion, as well as how to optimize content for search engines and users.
โข Advanced SEO Techniques – This unit will cover advanced SEO techniques, including international SEO, AMP optimization, voice search, and semantic search. Students will also learn about the impact of artificial intelligence on SEO and how to stay up-to-date with the latest SEO trends.
โข SEO Ethics & Black Hat Techniques – This unit will cover ethical considerations in SEO and the consequences of using black hat techniques. Students will learn about industry best practices and how to avoid penalties from search engines.
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