Global Certificate in Platform SEO Strategies
-- ViewingNowThe Global Certificate in Platform SEO Strategies is a comprehensive course designed to meet the growing industry demand for experts in search engine optimization. This certificate course emphasizes the importance of SEO in today's digital landscape, where businesses compete for online visibility and user engagement.
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โข Fundamentals of SEO: Understanding the basics of search engine optimization, including on-page and off-page factors, keyword research, and meta tags.
โข Technical SEO: Optimizing website structure, improving site speed, and creating XML sitemaps to enhance search engine visibility.
โข Local SEO: Strategies for improving local search rankings, creating and optimizing Google My Business listings, and managing online reviews.
โข Mobile SEO: Techniques for optimizing websites for mobile devices, including mobile-first indexing, responsive design, and mobile site speed.
โข Content Strategy: Developing a content plan to support SEO efforts, including keyword mapping, content creation, and link building.
โข Link Building: Building high-quality backlinks through guest posting, broken link building, and influencer outreach.
โข Analytics and Reporting: Monitoring and analyzing SEO performance, setting up and interpreting Google Analytics reports, and understanding key performance indicators (KPIs) for SEO.
โข SEO Tools: Introduction to popular SEO tools such as Google Search Console, Ahrefs, SEMRush, and Moz for keyword research, competitor analysis, and backlink tracking.
โข Advanced SEO Techniques: Exploring advanced SEO strategies, including schema markup, entity optimization, and voice search optimization.
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