Executive Development Programme in Segmentation Models for Effective Targeting
-- ViewingNowThe Executive Development Programme in Segmentation Models for Effective Targeting is a certificate course designed to empower professionals with the essential skills to create and implement data-driven marketing strategies. This programme emphasizes the importance of segmenting markets and understanding customer behavior, enabling learners to effectively target their marketing efforts.
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โข Introduction to Segmentation Models: Market segmentation, benefits, approaches, and criteria
โข Customer Segmentation Techniques: Demographic, psychographic, behavioral, and geographic segmentation
โข Data Analysis for Segmentation: Data mining, data segmentation tools, and statistical techniques
โข Cluster Analysis: Hierarchical and non-hierarchical clustering, k-means algorithm, and cluster evaluation
โข Segmentation Model Implementation: Data requirements, data preparation, and model validation
โข Targeting Strategies: Positioning, differentiation, and communication strategies
โข Segmentation Case Studies: Real-world examples, successes, and lessons learned
โข Measurement and Evaluation: Performance metrics, tracking, and continuous improvement
โข Ethical Considerations: Data privacy, customer consent, and responsible marketing
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