Certificate in Search Engine Optimization Strategies and Tactics
-- ViewingNowThe Certificate in Search Engine Optimization (SEO) Strategies and Tactics is a comprehensive course that provides learners with essential skills for career advancement in the digital marketing industry. This course focuses on teaching proven SEO strategies and tactics that can help businesses improve their online visibility, website traffic, and conversion rates.
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โข Introduction to Search Engine Optimization (SEO): Understanding the basics of SEO, its importance, and the role it plays in online visibility. โข Keyword Research and Analysis: Identifying and analyzing keywords to optimize website content for search engine ranking. โข On-page Optimization Techniques: Implementing on-page optimization strategies, including meta tags, URL structure, and content optimization. โข Technical SEO: Improving website performance, crawlability, and mobile optimization for better search engine visibility. โข Link Building Strategies: Building high-quality backlinks to improve website authority and search engine ranking. โข Content Marketing for SEO: Creating and promoting high-quality content to attract links, shares, and traffic. โข Local SEO: Optimizing local business listings and online presence for local search visibility. โข SEO Analytics and Reporting: Monitoring and analyzing SEO performance and reporting on key metrics and insights. โข SEO Best Practices and Guidelines: Following SEO best practices and guidelines to avoid penalties and maintain long-term success.
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