Professional Certificate in Brand Extension Strategies: Diversification

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The Professional Certificate in Brand Extension Strategies: Diversification is a comprehensive course that equips learners with essential skills for career advancement in brand management. This certificate program is designed to provide a deep understanding of brand extension strategies and how to apply them to drive business growth and profitability.

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In today's highly competitive marketplace, there is a growing demand for professionals who have a deep understanding of brand extension strategies and how to apply them effectively. This course is important for anyone looking to advance their career in brand management or marketing, as it provides the knowledge and skills necessary to develop and implement successful brand extension strategies. Throughout the course, learners will explore a variety of topics, including the benefits and challenges of brand extension, the importance of brand architecture, and the role of research and analysis in brand extension. By the end of the program, learners will have gained the essential skills and knowledge needed to develop and implement successful brand extension strategies, making them highly valuable to potential employers and positioning them for career advancement.

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โ€ข Unit 1: Introduction to Brand Extension Strategies

โ€ข Unit 2: Understanding the Brand Extension Process

โ€ข Unit 3: Benefits and Risks of Brand Extension

โ€ข Unit 4: Identifying Opportunities for Brand Extension

โ€ข Unit 5: Legal and Ethical Considerations in Brand Extension

โ€ข Unit 6: Brand Extension Strategies: Line Extension and Product Extension

โ€ข Unit 7: Brand Extension Strategies: Platform and Ingredient Branding

โ€ข Unit 8: Brand Extension Strategies: Co-branding and Licensing

โ€ข Unit 9: Case Studies in Successful Brand Extension

โ€ข Unit 10: Diversification Strategies for Brand Extension

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*Roles in Brand Extension Strategies: Diversification* - **Brand Manager**: Professionals in this role focus on developing and implementing brand strategies to ensure brand growth and success. (35%) - **Product Development Manager**: These experts lead cross-functional teams to develop new or improved products and services that meet customer needs and enhance brand value. (25%) - **Marketing Manager**: Marketing managers create, plan, and execute marketing campaigns to promote products or services and reach target audiences effectively. (20%) - **Sales Manager**: Sales managers are responsible for managing sales teams, setting sales targets, and developing sales strategies. (15%) - **Business Development Manager**: Professionals in this role identify new business opportunities and partnerships to grow and diversify the brand. (5%) These roles and their corresponding percentages are visually represented in a 3D pie chart, reflecting job market trends in the UK for the Professional Certificate in Brand Extension Strategies: Diversification. The chart is dynamically generated using Google Charts and is fully responsive, adapting to various screen sizes.

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ใ‚ตใƒณใƒ—ใƒซ่จผๆ˜Žๆ›ธใฎ่ƒŒๆ™ฏ
PROFESSIONAL CERTIFICATE IN BRAND EXTENSION STRATEGIES: DIVERSIFICATION
ใซๆŽˆไธŽใ•ใ‚Œใพใ™
ๅญฆ็ฟ’่€…ๅ
ใงใƒ—ใƒญใ‚ฐใƒฉใƒ ใ‚’ๅฎŒไบ†ใ—ใŸไบบ
UK School of Management (UKSM)
ๆŽˆไธŽๆ—ฅ
05 May 2025
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