Masterclass Certificate in Marketing Strategy Monitoring: Performance Tracking
-- ViewingNowThe Masterclass Certificate in Marketing Strategy Monitoring: Performance Tracking is a comprehensive course designed to equip learners with essential skills for career advancement in marketing. This program emphasizes the importance of monitoring and evaluating marketing strategies to maximize returns on investment and drive business growth.
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GBP £ 149
GBP £ 215
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โข Marketing Metrics & KPIs: Understanding the fundamentals of marketing measurement, including key performance indicators (KPIs) and metrics to track the success of marketing strategies.
โข Data Collection & Analysis: Learning various data collection methods, analyzing and interpreting data to derive insights, and utilizing data visualization techniques.
โข Marketing Attribution Models: Identifying the role of different marketing channels in the customer journey and understanding how to allocate credit and resources effectively.
โข Marketing Mix Modeling (MMM) & Multi-Touch Attribution (MTA): Comparing and contrasting these two popular attribution methods, their applications, and limitations.
โข A/B Testing & Experimentation: Designing and implementing A/B tests, interpreting results, and using those insights to optimize marketing strategies.
โข Brand Tracking & Reputation Management: Monitoring brand health, analyzing consumer sentiment, and managing brand reputation through effective communication strategies.
โข Performance Tracking Tools & Software: Familiarizing with popular marketing analytics tools, including Google Analytics, Adobe Analytics, and Tableau.
โข Data Privacy & Security: Understanding data privacy regulations, such as GDPR and CCPA, and implementing best practices for data security in marketing analytics.
โข Dashboard Creation & Reporting: Building effective and visually appealing marketing performance dashboards and communicating insights to stakeholders.
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