Executive Development Programme in Marketing Automation for Change Makers
-- ViewingNowThe Executive Development Programme in Marketing Automation for Change Makers is a certificate course designed to empower professionals with the skills needed to thrive in today's data-driven marketing landscape. This program bridges the gap between traditional and automated marketing strategies, focusing on the latest tools and techniques to effectively reach and engage audiences.
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โข Introduction to Marketing Automation: Understanding the basics, benefits, and challenges of marketing automation.
โข Marketing Technology Stack: Identifying and integrating the right technologies for a successful marketing automation strategy.
โข Data-Driven Marketing: Leveraging data for personalized and targeted marketing campaigns.
โข Lead Nurturing and Scoring: Strategies for building relationships with potential customers and identifying sales-ready leads.
โข Marketing Automation Platforms: Hands-on training with popular platforms such as Marketo, Pardot, or HubSpot.
โข Content Marketing and Marketing Automation: Creating and automating content to engage and convert prospects.
โข Email Marketing Automation: Designing and optimizing automated email campaigns.
โข Marketing Analytics and ROI: Measuring the effectiveness of marketing automation efforts and calculating return on investment.
โข Change Management: Best practices for implementing and managing change within an organization related to marketing automation.
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