Executive Development Programme in Multi-Sensory Event Concepts
-- ViewingNowThe Executive Development Programme in Multi-Sensory Event Concepts is a certificate course designed to enhance the skills of event professionals in creating immersive and engaging experiences. This programme emphasizes the importance of a multi-sensory approach in event planning, which is increasingly in demand in the experience economy.
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โข Multi-Sensory Event Concepts: Understanding the role of sensory elements in event design, exploring various sensory formats, and their impact on attendee engagement and experience. โข Sensory Branding: The importance of sensory branding in events, creating a consistent brand identity, and utilizing sensory elements to evoke desired emotions and responses. โข Color Psychology in Events: The impact of color on attendee perception, decision-making, and memory, and how to use color effectively in event design. โข Audio & Music: The role of audio and music in creating an immersive event experience, including selection, volume, and timing. โข Visual Design: Utilizing visual elements, such as lighting, stage design, and decor, to support the overall event concept and enhance attendee engagement. โข Scent Marketing: The power of scent in creating memorable experiences, and how to incorporate scents into event design. โข Taste & Flavor: The role of food and beverages in creating a multi-sensory event experience, including menu selection, presentation, and service. โข Touch & Texture: The impact of touch and texture on attendee engagement and experience, and how to incorporate tactile elements into event design. โข Measurement & Evaluation: Techniques for measuring and evaluating the success of multi-sensory event concepts, including attendee feedback, engagement metrics, and ROI.
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