Executive Development Programme in Marketing Analytics for Visual Content
-- ViewingNowThe Executive Development Programme in Marketing Analytics for Visual Content is a certificate course designed to empower professionals with the latest marketing analytics tools and techniques. In today's data-driven world, marketers need to leverage data visualization and analytics to make informed decisions and drive business growth.
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โข Fundamentals of Marketing Analytics – Understanding the basics of marketing analytics, data-driven decision making, and key performance indicators (KPIs) for visual content.
โข Data Visualization Techniques – Exploring various data visualization tools and techniques, including charts, graphs, and infographics, to effectively communicate marketing insights.
โข Social Media Analytics – Diving into the world of social media analytics to measure the impact of visual content on brand awareness, engagement, and conversions.
โข Content Marketing Strategy – Developing a data-driven content marketing strategy that incorporates visual content across various channels.
โข Customer Segmentation & Targeting – Leveraging marketing analytics to segment customers, identify target audiences, and personalize visual content for maximum impact.
โข Marketing Attribution Models – Examining various marketing attribution models to understand the customer journey and the role of visual content in the sales funnel.
โข A/B Testing & Experimentation – Implementing A/B testing and experimentation to optimize visual content and improve marketing performance.
โข Data Storytelling – Mastering the art of data storytelling to effectively communicate marketing insights and drive business decisions.
โข Ethics in Marketing Analytics – Understanding the ethical considerations around data privacy, consent, and bias in marketing analytics.
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