Masterclass Certificate in Market Strategy: Competitive Edge
-- ViewingNowThe Masterclass Certificate in Market Strategy: Competitive Edge is a comprehensive course designed to provide learners with essential skills for career advancement in the competitive business world. This course focuses on developing a deep understanding of market strategy and competitive positioning, teaching learners how to analyze market trends, understand customer needs, and leverage competitive intelligence to gain a competitive edge.
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โข Unit 1: Introduction to Market Strategy and Competitive Edge
โข Unit 2: Market Research and Analysis
โข Unit 3: Competitive Analysis and Benchmarking
โข Unit 4: Value Proposition Design
โข Unit 5: Positioning and Branding
โข Unit 6: Targeting and Segmentation Strategies
โข Unit 7: Product and Pricing Strategies
โข Unit 8: Distribution and Promotion Channels
โข Unit 9: Metrics and Analytics for Market Performance
โข Unit 10: Continuous Improvement and Innovation in Market Strategy
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