Global Certificate in Esports Sponsorship Activation: Marketing Campaigns
-- ViewingNowThe Global Certificate in Esports Sponsorship Activation: Marketing Campaigns is a comprehensive course designed to equip learners with the essential skills needed to thrive in the rapidly growing esports industry. This course highlights the importance of esports as a powerful marketing platform, with a current market size of $1.
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โข Esports Industry Overview: Understanding the Esports Landscape, Esports Audience, Esports Revenue Streams
โข Sponsorship Activation: Introduction to Sponsorship Activation, Objectives and KPIs, Best Practices
โข Marketing Campaigns: Developing Effective Marketing Campaigns, Integrating Sponsorship Activation and Marketing Campaigns, Measuring Campaign Success
โข Content Creation and Distribution: Esports Content Production, Content Amplification and Distribution, Leveraging User-Generated Content
โข Social Media and Community Management: Social Media Strategies for Esports, Building and Engaging the Esports Community, Crisis Management
โข Event Management and Execution: Esports Event Planning and Logistics, On-Site Activation, Post-Event Evaluation
โข Legal and Compliance Considerations: Contract Negotiation and Management, Intellectual Property Rights, Ambush Marketing
โข Ethics and Best Practices: Ethical Considerations in Esports Sponsorship Activation, Industry Standards and Best Practices
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