Executive Development Programme in E-commerce Marketplaces: Strategic Expansion
-- ViewingNowThe Executive Development Programme in E-commerce Marketplaces: Strategic Expansion certificate course is a comprehensive programme designed to meet the growing industry demand for experts in the e-commerce marketplace sector. This course emphasizes the importance of understanding the dynamics of e-commerce marketplaces, providing learners with the skills and knowledge necessary to drive strategic expansion in this fast-paced and competitive industry.
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โข Understanding E-commerce Marketplaces: Overview, current trends, and market dynamics.
โข Strategic Analysis of E-commerce Marketplaces: SWOT analysis, Porter's Five Forces, and BCG matrix.
โข Marketplace Expansion Strategies: Geographical expansion, target customer segments, and product categories.
โข Marketplace Localization: Language, currency, payment methods, and legal compliance.
โข Marketplace Partnerships and Alliances: Collaboration with third-party sellers, logistics providers, and payment gateways.
โข Marketing and Customer Acquisition: Search engine optimization (SEO), pay-per-click (PPC), and social media marketing.
โข Marketplace Analytics and Metrics: Key performance indicators (KPIs), customer lifetime value (CLV), and return on investment (ROI).
โข Marketplace Operations and Logistics: Inventory management, order fulfillment, and reverse logistics.
โข Marketplace Technology and Innovation: Mobile commerce, artificial intelligence (AI), and machine learning (ML).
โข Leadership and Change Management: Leading and managing change in a rapidly evolving marketplace environment.
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