Certificate in Newsroom Email Marketing Campaigns
-- ViewingNowThe Certificate in Newsroom Email Marketing Campaigns is a comprehensive course designed to meet the growing industry demand for effective email marketing. This program emphasizes the importance of data-driven strategies, subscriber engagement, and analytics in creating successful newsroom campaigns.
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GBP £ 149
GBP £ 215
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โข Newsroom Email Marketing Campaign Strategy: Understanding the importance of a well-defined strategy, setting campaign goals, and creating a content plan.
โข Email List Building: Techniques for building a quality email list, including lead magnets, opt-in forms, and list segmentation.
โข Newsroom Email Design: Best practices for creating engaging and responsive email designs, focusing on visual hierarchy, typography, and branding.
โข Copywriting for Email Marketing: Crafting compelling subject lines, preheaders, and body copy that drives engagement and conversion.
โข Email Automation: Implementing automated email series, such as welcome emails, cart abandonment, and re-engagement campaigns.
โข Personalization and Dynamic Content: Utilizing subscriber data to create personalized and relevant content for individual recipients.
โข Email Deliverability and SPAM Compliance: Ensuring high inbox placement rates, understanding SPF, DKIM, and DMARC, and adhering to anti-spam regulations.
โข Email Analytics and Reporting: Tracking and measuring campaign performance, including open rates, click-through rates, conversions, and email ROI.
โข A/B Testing and Optimization: Methods for testing and refining email campaigns to improve engagement, click-through rates, and conversions.
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