Global Certificate in App Content Strategy Best Practices
-- ViewingNowThe Global Certificate in App Content Strategy Best Practices course is a comprehensive program designed to meet the growing industry demand for experts who can create effective app content strategies. This course emphasizes the importance of engaging content and its impact on user experience and app success.
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โข User Research: Understanding the target audience, their behaviors, and needs. This unit covers techniques for gathering user feedback, analyzing data, and creating user personas.
โข Content Strategy Foundation: Defining the content strategy, including goals, objectives, and key performance indicators (KPIs). This unit also covers creating a content mission statement and understanding the brand voice.
โข Content Planning and Development: Developing a content plan that aligns with the overall strategy and user needs. This unit covers content ideation, creation, and production processes.
โข Content Optimization: Optimizing content for discoverability, engagement, and conversion. This unit includes search engine optimization (SEO), content tagging, and metadata strategies.
โข Content Distribution and Promotion: Distributing and promoting content across various channels, including app stores, social media, and email. This unit covers channel selection, messaging, and campaign management.
โข Content Measurement and Analysis: Measuring the success of the content strategy and making data-driven decisions. This unit covers KPI tracking, data analysis, and reporting.
โข Content Localization: Adapting content for different languages, cultures, and regions. This unit covers localization best practices, tools, and workflows.
โข Content Governance: Managing content creation, approval, and publishing processes. This unit covers content workflows, roles and responsibilities, and content lifecycle management.
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