Executive Development Programme in Media Negotiation Strategies: Win-Win Approaches
-- ViewingNowThe Executive Development Programme in Media Negotiation Strategies: Win-Win Approaches is a certificate course designed to empower professionals with the necessary skills to excel in media negotiation. This program is critical for career advancement in today's fast-paced and competitive media industry.
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โข Understanding Media Negotiation: An Overview
โข The Art of Win-Win Media Negotiations
โข Preparation and Research in Media Negotiations
โข Building Rapport and Trust in Media Negotiations
โข Identifying Interests and Goals
โข Effective Communication Strategies in Media Negotiations
โข BATNA (Best Alternative To a Negotiated Agreement) and ZOPA (Zone of Possible Agreement)
โข Overcoming Negotiation Deadlocks and Impasses
โข Ethical Considerations in Media Negotiations
โข Case Studies and Role-Plays in Media Negotiation Strategies
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Media buyers are responsible for purchasing ad space in various media formats. This role requires strong analytical and negotiation skills to maximize advertising impact while minimizing costs. 2. **Media Planner (30%)**
Media planners focus on developing strategic media plans to reach target audiences effectively. They need strong research, analytical, and negotiation skills to evaluate media options and allocate budgets. 3. **Negotiator (20%)**
Negotiators work on securing the best possible deals and partnerships for media campaigns. They need exceptional interpersonal and negotiation skills, as well as a solid understanding of the media landscape. 4. **Sales Representative (15%)**
Sales representatives promote and sell media products or services. They must have excellent communication skills, product knowledge, and the ability to close deals. 5. **Marketing Manager (10%)**
Marketing managers lead cross-functional teams to create and implement marketing strategies. They need strong leadership, strategic thinking, and negotiation skills to drive successful campaigns. These roles demonstrate the growing need for professionals with media negotiation strategies expertise. This Executive Development Programme equips participants with the necessary skills to excel in these positions and drive successful media campaigns.
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