Certificate in Ad Campaign Optimization Metrics: Performance Measurement
-- ViewingNowThe Certificate in Ad Campaign Optimization Metrics: Performance Measurement course is a powerful program designed to equip learners with the essential skills needed to excel in today's data-driven digital marketing landscape. This course focuses on the importance of ad campaign optimization metrics, providing a comprehensive understanding of performance measurement in paid advertising campaigns.
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โข Understanding Ad Campaign Metrics
โข Key Performance Indicators (KPIs) in Ad Campaigns
โข Impressions, Clicks, and Click-Through Rates (CTR)
โข Conversion Tracking and Optimization
โข Cost Per Click (CPC), Cost Per Mille (CPM), and Cost Per Acquisition (CPA)
โข Return on Ad Spend (ROAS) and Return on Investment (ROI)
โข Attribution Models and Cross-Channel Tracking
โข Ad Frequency, Recency, and Fatigue
โข A/B Testing and Experimentation in Ad Campaigns
โข Advanced Ad Campaign Analysis and Reporting
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