Executive Development Programme in Brand Ideation Process
-- ViewingNowThe Executive Development Programme in Brand Ideation Process is a certificate course designed to empower professionals with the skills necessary to excel in the dynamic world of branding. This program focuses on enhancing learners' ability to generate innovative and impactful brand ideas, enabling them to drive business growth and maximize returns on marketing investments.
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โข Unit 1: Introduction to Brand Ideation Process
โข Unit 2: Understanding Brand Identity and Positioning
โข Unit 3: Market Research and Competitive Analysis
โข Unit 4: Identifying Target Audience and Customer Personas
โข Unit 5: Brainstorming and Idea Generation Techniques
โข Unit 6: Concept Development and Refinement
โข Unit 7: Visualizing and Prototyping Brand Ideas
โข Unit 8: Testing and Validating Brand Ideas
โข Unit 9: Communicating and Selling Brand Ideas
โข Unit 10: Implementing and Managing Brand Ideation Processes
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