Professional Certificate in Strategic Hotel Technology
-- ViewingNowThe Professional Certificate in Strategic Hotel Technology is a vital course designed to equip learners with essential skills in hotel technology for career advancement. This program focuses on the importance of technology in the hospitality industry, addressing the growing industry demand for professionals who can leverage technology to enhance guest experiences and improve operational efficiency.
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โข Hotel Technology Fundamentals: Understanding the role of technology in the hospitality industry, key systems and infrastructure, data security and privacy.
โข Property Management Systems (PMS): Exploring leading PMS solutions, implementing and managing guest profiles, reservations, billing and housekeeping operations.
โข Central Reservation Systems (CRS): Learning CRS architecture, integration with PMS, channel management, and automating distribution strategies.
โข Customer Relationship Management (CRM): Best practices for CRM implementation, data mining, segmentation, and loyalty programs.
โข Sales & Catering Systems: Functionality, benefits, and integration of sales and catering systems with PMS and CRS.
โข Revenue Management Systems: Overview of revenue management principles, system functionalities, and performance metrics.
โข Internet of Things (IoT): Examining IoT applications in hospitality, guestroom automation, and energy management.
โข Artificial Intelligence (AI) & Machine Learning (ML): Understanding AI and ML applications in hospitality, chatbots, and predictive analytics.
โข Cloud Computing & SaaS Solutions: Investigating cloud-based technology, SaaS solutions, and their impact on hotel operations.
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