Certificate in Strategic Hotel Innovation Strategies
-- ViewingNowThe Certificate in Strategic Hotel Innovation Strategies is a comprehensive course designed to empower learners with the latest trends and technologies revolutionizing the hospitality industry. This program highlights the importance of innovation in hotels, resorts, and other lodging establishments, emphasizing the need to adapt to changing consumer preferences and competitive markets.
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GBP £ 149
GBP £ 215
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โข Innovation Foundations in Hospitality: Understanding the basics of innovation and its role in the hospitality industry. Includes topics such as ideation, creativity, and design thinking.
โข Strategic Hotel Management: Overview of strategic management principles and how they apply to hotels. Includes topics such as competitive advantage, SWOT analysis, and balanced scorecards.
โข Technology Trends in Hospitality: Exploring the latest technology trends and how they impact the hospitality industry. Includes topics such as artificial intelligence, blockchain, and internet of things (IoT).
โข Innovative Hotel Concepts: Examining unique and innovative hotel concepts from around the world. Includes topics such as sustainable tourism, experiential travel, and lifestyle hotels.
โข Revenue Management and Pricing Strategies: Best practices for revenue management and pricing strategies in the hotel industry. Includes topics such as yield management, price discrimination, and dynamic pricing.
โข Customer Experience Design: Understanding the principles of customer experience design and how to apply them in a hotel setting. Includes topics such as customer journey mapping, user research, and service blueprinting.
โข Marketing and Branding Strategies: Developing effective marketing and branding strategies for a hotel. Includes topics such as brand positioning, customer segmentation, and marketing channels.
โข Innovation Culture and Leadership: Building a culture of innovation and effective leadership within a hotel organization. Includes topics such as change management, organizational culture, and leadership styles.
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