Executive Development Programme in Engagement Social Listening
-- ViewingNowThe Executive Development Programme in Engagement & Social Listening is a certificate course designed to empower professionals with the skills to monitor and analyze online conversations, understand customer sentiment, and build impactful engagement strategies. In today's digital age, these skills are in high demand as businesses prioritize customer experience and reputation management.
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โข Introduction to Social Listening: Understanding the concept, benefits, and importance of social listening in executive development.
โข Setting Up Social Listening Tools: Overview of various social listening tools, how to choose the right one, and setting up the tool for your organization.
โข Monitoring Social Media Channels: Techniques and best practices for monitoring social media channels for brand mentions, industry trends, and competitor analysis.
โข Analyzing Social Listening Data: Methods for analyzing and interpreting social listening data to drive informed decision-making.
โข Engagement Strategies: Developing effective engagement strategies based on social listening insights.
โข Integrating Social Listening into CRM: Best practices for integrating social listening data into customer relationship management systems.
โข Measuring ROI of Social Listening: Techniques for measuring the return on investment of social listening efforts.
โข Ethics in Social Listening: Understanding the ethical considerations and guidelines for social listening.
Note: The above list of units is not exhaustive and can be customized based on the specific needs of the executive development programme.
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