Certificate in Segmentation Analysis Fundamentals
-- ViewingNowThe Certificate in Segmentation Analysis Fundamentals is a comprehensive course designed to equip learners with the essential skills needed to excel in data analysis. This program focuses on segmentation analysis, a critical technique for understanding markets, customers, and business performance.
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โข Introduction to Segmentation Analysis
โข Understanding Target Markets and Customer Segmentation
โข Data Collection for Segmentation Analysis
โข Segmentation Variables: Demographic, Psychographic, Behavioral, and Geographic
โข Segmentation Techniques: Cluster Analysis, Factor Analysis, and Discriminant Analysis
โข Segment Profiling and Description
โข Segment Evaluation and Selection
โข Implementing Segmentation Strategies
โข Measuring Success: Segment Performance Metrics
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