Executive Development Programme in Segmentation Analysis for Professionals
-- ViewingNowThe Executive Development Programme in Segmentation Analysis for Professionals is a certificate course designed to empower learners with data-driven market segmentation skills. In today's competitive business landscape, understanding customer needs and preferences is crucial for strategic decision-making.
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โข Introduction to Segmentation Analysis
โข Understanding Target Markets and Customer Segmentation
โข Data Collection and Segmentation Analysis Techniques
โข Segmentation Variables: Demographics, Psychographics, Behavior
โข Segmentation Analysis Tools: Cluster Analysis, Discriminant Analysis
โข Benefits and Challenges of Segmentation Analysis
โข Implementing Segmentation Analysis Results
โข Measuring Segmentation Analysis Success
โข Advanced Segmentation Analysis: Psychographic Segmentation, Needs-based Segmentation
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