Executive Development Programme in Marketing Fundamentals: Essentials for Success in the Industry
-- ViewingNowThe Executive Development Programme in Marketing Fundamentals is a certificate course designed to provide learners with essential skills for success in the marketing industry. This programme focuses on the importance of marketing as a critical driver for business growth and covers key concepts such as market research, product development, brand management, and digital marketing strategies.
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โข Marketing Fundamentals: Understanding the basics of marketing, including the marketing mix, segmentation, targeting, and positioning.
โข Consumer Behavior: Exploring the factors that influence consumer decision-making and how to use this knowledge to develop effective marketing strategies.
โข Digital Marketing: Learning the latest digital marketing trends and techniques, including social media marketing, email marketing, and search engine optimization.
โข Brand Management: Developing a strong brand identity and strategy to differentiate a company from its competitors.
โข Market Research: Conducting effective market research to gather insights about customers, competitors, and market trends.
โข Product Marketing: Understanding the principles of product marketing, including product development, pricing, and promotion.
โข Sales Strategy: Developing an effective sales strategy that aligns with the overall marketing plan.
โข Marketing Analytics: Measuring and analyzing marketing performance to optimize campaigns and improve ROI.
Note: The primary keyword for this Executive Development Programme is "Marketing Fundamentals", and secondary keywords include "Consumer Behavior", "Digital Marketing", "Brand Management", "Market Research", "Product Marketing", "Sales Strategy", and "Marketing Analytics".
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