Professional Certificate in Marketing Campaign Management: Strategic Planning
-- ViewingNowThe Professional Certificate in Marketing Campaign Management: Strategic Planning equips learners with essential skills for career advancement in a demanding industry. This course focuses on strategic planning, a critical aspect of marketing campaigns, and teaches learners how to design, implement, and manage successful marketing initiatives.
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โข Marketing Strategy
โข Campaign Objectives and KPIs
โข Target Audience Research and Segmentation
โข Creative Brief Development
โข Budgeting and Resource Allocation
โข Channel Selection and Integration
โข Campaign Calendar and Timeline Management
โข Performance Monitoring and Optimization
โข Campaign Analysis and Reporting
โข Ethical Considerations in Marketing Campaigns
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