Global Certificate in Strategic Data-Driven Marketing Excellence
-- ViewingNowThe Global Certificate in Strategic Data-Driven Marketing Excellence is a comprehensive course designed to equip marketing professionals with the essential skills needed to excel in today's data-driven world. This course emphasizes the importance of data-driven decision-making in marketing strategies and explores various tools and techniques used to analyze and interpret marketing data.
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โข Data-Driven Marketing Foundations: Understanding Data, Marketing Analytics, and Customer Segmentation
โข Data Collection and Management: Data Sources, Data Quality, and Data Governance
โข Data Analysis for Marketing: Statistical Analysis, Predictive Modeling, and Data Visualization
โข Marketing Measurement and Metrics: Key Performance Indicators (KPIs), Return on Investment (ROI), and Attribution Modeling
โข Customer Relationship Management (CRM) and Data-Driven Marketing: CRM Strategy, Implementation, and Optimization
โข Data Privacy and Security in Marketing: Compliance, Ethics, and Data Security Practices
โข Marketing Personalization and Automation: Segmentation, Customer Journey, and Marketing Automation Platforms
โข A/B Testing and Experimentation: Hypothesis Testing, Experiment Design, and Results Analysis
โข Data Storytelling and Communication: Presenting Data Insights, Data-Driven Narratives, and Stakeholder Communication
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