Global Certificate in Hair & Beauty PR
-- ViewingNowThe Global Certificate in Hair & Beauty PR is a comprehensive course designed to meet the growing demand for PR professionals in the hair and beauty industry. This course emphasizes the importance of strategic communication, media relations, and brand management specific to this field.
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GBP £ 149
GBP £ 215
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โข Hair & Beauty PR Fundamentals: Understanding the basics of PR, its role in the hair and beauty industry, and the key principles of effective communication.
โข Building a PR Strategy: Developing a comprehensive PR plan, setting measurable objectives, identifying target audiences, and selecting appropriate communication channels.
โข Media Relations: Building relationships with media outlets, creating press releases, and pitching stories to journalists.
โข Digital PR: Leveraging social media, email marketing, and content marketing to reach a wider audience and build brand awareness.
โข Crisis Management: Preparing for and responding to negative publicity, protecting brand reputation, and maintaining customer trust.
โข Event Management: Planning and executing successful events, such as product launches, press conferences, and beauty expos.
โข Influencer Marketing: Identifying and collaborating with key influencers in the hair and beauty industry, building authentic relationships, and measuring the impact of influencer campaigns.
โข Measurement & Analytics: Tracking and analyzing PR performance, measuring ROI, and using data to inform future PR strategies.
Note: The above list of units is not exhaustive and can be tailored to meet the specific needs and learning objectives of the course.
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