Advanced Certificate in Crisis Comms Training
-- ViewingNowThe Advanced Certificate in Crisis Comms Training is a comprehensive course designed to equip learners with the essential skills needed to manage communication during critical situations. This certificate program underscores the importance of crisis communication in today's fast-paced, interconnected world.
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Here are the essential units for an Advanced Certificate in Crisis Comms Training:
• Crisis Communications Planning: Developing a comprehensive crisis comms plan to ensure effective communication during a crisis situation. Coverage includes primary and secondary audiences, messaging, and communication channels.
• Media Relations in a Crisis: Understanding the role of the media in a crisis and how to effectively communicate with journalists and reporters to ensure accurate reporting. Includes best practices for press conferences, interviews, and press releases.
• Social Media and Digital Channels in Crisis Comms: Utilizing social media and digital channels to communicate during a crisis, including best practices for social media monitoring, engagement, and reporting. Coverage includes the use of emerging technologies such as AI and chatbots in crisis communication.
• Crisis Comms Scenario Planning: Preparing for different crisis scenarios and developing effective communication strategies in advance. Includes the use of crisis comms simulations and tabletop exercises to test and refine communication plans.
• Message Development and Delivery: Crafting effective, clear, and concise messages during a crisis to ensure understanding and minimize confusion. Covers best practices for message development, delivery, and testing.
• Stakeholder Engagement and Management: Identifying and engaging with key stakeholders during a crisis to ensure their needs and concerns are addressed. Includes best practices for stakeholder communication, engagement, and management.
• Ethics and Legal Considerations in Crisis Comms: Understanding the ethical and legal considerations involved in crisis communication, including confidentiality, transparency, and disclosure. Covers best practices for ethical and legal crisis comms, including the use of legal counsel and ethical frameworks.
• Measurement and Evaluation of Crisis Comms: Measuring the effectiveness of crisis communication efforts and evaluating the success of communication strategies. Includes best practices for data collection,
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