Global Certificate in Strategic Search Planning
-- ViewingNowThe Global Certificate in Strategic Search Planning is a comprehensive course designed to empower learners with the essential skills needed to excel in today's dynamic digital landscape. This course emphasizes the importance of search planning and optimization, providing learners with the knowledge and tools to drive online visibility, user engagement, and revenue growth.
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Unit 1: Introduction to Strategic Search Planning
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Unit 2: Keyword Research and Analysis
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Unit 3: Search Engine Optimization (SEO) Fundamentals
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Unit 4: Paid Search Advertising (PPC)
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Unit 5: Search Data Analysis and Metrics
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Unit 6: Mobile and Local Search Optimization
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Unit 7: Content Strategy for Search
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Unit 8: Search Engine Marketing (SEM) Trends and Innovations
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Unit 9: Ethical Considerations in Search Marketing
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Unit 10: Developing a Comprehensive Search Strategy
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