Masterclass Certificate in Strategic Search Analytics
-- ViewingNowThe Masterclass Certificate in Strategic Search Analytics is a comprehensive course that equips learners with essential skills for career advancement in the field of search analytics. This course emphasizes the importance of data-driven decision-making in digital marketing strategies and provides hands-on experience with industry-leading tools and techniques.
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โข Unit 1: Introduction to Strategic Search Analytics & Keyword Research &
โข Unit 2: Web Analytics Tools & Data Analysis Techniques &
โข Unit 3: Search Engine Optimization (SEO) Fundamentals &
โข Unit 4: Pay-Per-Click (PPC) Advertising & Campaign Management &
โข Unit 5: Advanced Analytics for Search & Attribution Modeling &
โข Unit 6: Data Visualization & Reporting for Stakeholders &
โข Unit 7: Mobile Search Optimization & AMP &
โข Unit 8: Voice Search & Natural Language Processing (NLP) &
โข Unit 9: International Search Analytics & Cultural Differences &
โข Unit 10: Ethics & Compliance in Search Analytics
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