Professional Certificate in Pricing Strategies for SLS
-- ViewingNowThe Professional Certificate in Pricing Strategies for SLS is a comprehensive course that empowers learners with essential skills in strategic pricing, a critical aspect of business success. This program highlights the importance of effective pricing in boosting profitability and promoting sustainable business growth.
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โข Fundamentals of Pricing Strategies: An introductory unit that covers the basics of pricing strategies, including the importance of pricing in business success, primary pricing methods, and the impact of pricing on customer perception.
โข Cost-Plus Pricing: A unit that delves into cost-plus pricing, its advantages and disadvantages, and how to calculate and apply markups and discounts.
โข Value-Based Pricing: A unit that explores value-based pricing, the benefits of using it, and how to identify and communicate the value that customers receive from your products and services.
โข Competitive Pricing Strategies: A unit that covers the various competitive pricing strategies, such as penetration pricing, skimming pricing, and price matching, and when to use each one.
โข Psychological Pricing Techniques: A unit that examines the use of psychological pricing techniques, such as charm pricing, anchoring, and price framing, to influence consumer behavior.
โข Pricing in Dynamic and Competitive Markets: A unit that discusses the challenges of pricing in dynamic and competitive markets, including how to respond to changing market conditions, price wars, and disruptive innovation.
โข Pricing Metrics and Analytics: A unit that covers the key pricing metrics and analytics tools, such as price elasticity, contribution margin, and lifetime value, to help you measure and optimize your pricing strategies.
โข Pricing Ethics and Compliance: A unit that explores the ethical considerations of pricing, such as price gouging, bait-and-switch, and discrimination, and the legal implications of non-compliance with pricing regulations and laws.
โข Pricing for Service Lines (SLS): A unit that focuses on pricing for service lines
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