Advanced Certificate in PR Crisis Communication Strategy
-- ViewingNowThe Advanced Certificate in PR Crisis Communication Strategy is a comprehensive course designed to empower professionals in managing communication during critical situations. This program's importance lies in its ability to prepare learners for the unpredictable world of crisis management, a skill highly sought after in today's volatile business environment.
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โข Crisis Communication Planning: Developing a comprehensive crisis communication strategy, including identifying key stakeholders, establishing communication protocols, and creating key messages.
โข Risk Assessment and Monitoring: Identifying potential crises and monitoring for early warning signs, including media monitoring and social listening.
โข Media Relations in Crisis: Building and maintaining relationships with the media during a crisis, including press conferences, interviews, and media statements.
โข Social Media Management in Crisis: Leveraging social media for crisis communication, including managing online reputation, engaging with online communities, and monitoring social media for crisis signals.
โข Internal Communication during Crisis: Communicating effectively with employees, including providing clear and consistent messaging, addressing concerns, and managing morale.
โข Crisis Leadership: Demonstrating strong leadership during a crisis, including making tough decisions, taking responsibility, and maintaining trust and credibility.
โข Crisis Recovery: Rebuilding reputation and trust after a crisis, including implementing lessons learned, addressing long-term impacts, and communicating progress.
โข Legal and Ethical Considerations in Crisis Communication: Understanding legal and ethical considerations in crisis communication, including privacy, defamation, and ethical communication practices.
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