Global Certificate in Email Marketing for Fair Trade
-- ViewingNowThe Global Certificate in Email Marketing for Fair Trade is a comprehensive course designed to equip learners with the essential skills needed to excel in email marketing within the fair trade industry. This course emphasizes the importance of ethical marketing practices, ensuring that learners can create effective, socially responsible campaigns that align with fair trade values.
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GBP £ 149
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โข Email Marketing Strategy: Understanding the importance of email marketing in fair trade, setting goals and objectives, target audience, and message. โข Email Design and Content Creation: Designing emails for fair trade products, writing compelling content, and optimizing for mobile devices. โข Email List Building: Growing and maintaining an email list, collecting email addresses, and using sign-up forms. โข Segmentation and Personalization: Segmenting email lists based on customer behavior, interests, and demographics, and personalizing email content. โข Email Automation: Setting up automated email campaigns, such as welcome emails, cart abandonment emails, and post-purchase follow-up emails. โข Email Deliverability: Ensuring email deliverability, avoiding spam filters, and improving email open rates. โข Email Analytics: Measuring email marketing success, tracking email metrics, and using data to improve email campaigns. โข Legal Compliance: Understanding email marketing laws, such as the CAN-SPAM Act, and ensuring compliance. โข Email Marketing Tools: Using email marketing software and tools, such as Mailchimp, Campaign Monitor, and Constant Contact.
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