Global Certificate in AI-Powered Marketing: Future-Ready Tactics

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The Global Certificate in AI-Powered Marketing: Future-Ready Tactics is a comprehensive course designed to equip learners with essential skills for career advancement in the rapidly evolving marketing industry. This course emphasizes the importance of artificial intelligence (AI) in modern marketing and provides hands-on experience with AI-powered tools and techniques.

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ร€ propos de ce cours

Learners will gain a deep understanding of how AI can help automate marketing tasks, enhance customer experiences, and drive growth. As businesses increasingly adopt AI-powered marketing strategies, there is growing demand for professionals who can effectively leverage these technologies. By completing this course, learners will be well-prepared to succeed in this dynamic and exciting field.

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Dรฉtails du cours

โ€ข AI Fundamentals in Marketing: Understanding Artificial Intelligence, Machine Learning, and Deep Learning
โ€ข Data-Driven Marketing: Leveraging Data Analytics and Customer Insights for Effective Campaigns
โ€ข AI-Powered Segmentation and Personalization: Enhancing Customer Experiences with Hyper-Personalized Content
โ€ข AI Chatbots and Virtual Assistants: Streamlining Customer Interactions with Conversational AI
โ€ข Predictive Analytics in Marketing: Forecasting Customer Behavior and Optimizing Marketing Strategies
โ€ข AI-Driven Content Creation and Curation: Generating and Curating Engaging Content with AI Tools
โ€ข AI Ethics and Regulations: Ensuring Responsible Use of AI in Marketing Practices
โ€ข AI Implementation and Scaling: Integrating AI Solutions into Marketing Infrastructure
โ€ข Future Trends in AI-Powered Marketing: Exploring Emerging Technologies and Innovations

Parcours professionnel

Here are some of the most in-demand roles in AI-powered marketing in the UK, along with their respective market percentages. The data visualised in this 3D pie chart highlights the importance of AI expertise in marketing and related fields, as well as the growing need for professionals to upskill or reskill in these areas. 1. **AI Specialist (25%)** Professionals in this role focus on designing, implementing, and maintaining AI systems that help businesses optimise and automate their marketing processes. 2. **Data Scientist (20%)** Data scientists analyse large datasets to uncover trends and patterns that help businesses make informed decisions and personalise their marketing strategies. 3. **Digital Marketing Manager (15%)** Digital marketing managers lead cross-functional teams responsible for developing and executing digital marketing campaigns that drive brand awareness, customer engagement, and revenue growth. 4. **Content Strategist (10%)** Content strategists plan, develop, and manage content marketing efforts to engage and convert target audiences. 5. **SEO Specialist (10%)** SEO specialists help businesses improve their search engine rankings and visibility by optimising websites, content, and online assets. 6. **Social Media Manager (10%)** Social media managers lead social media marketing efforts, curating content, engaging with customers, and monitoring analytics to optimise campaigns. 7. **Marketing Automation Expert (10%)** Marketing automation experts design, implement, and manage marketing automation tools that help businesses streamline and scale their marketing efforts.

Exigences d'admission

  • Comprรฉhension de base de la matiรจre
  • Maรฎtrise de la langue anglaise
  • Accรจs ร  l'ordinateur et ร  Internet
  • Compรฉtences informatiques de base
  • Dรฉvouement pour terminer le cours

Aucune qualification formelle prรฉalable requise. Cours conรงu pour l'accessibilitรฉ.

Statut du cours

Ce cours fournit des connaissances et des compรฉtences pratiques pour le dรฉveloppement professionnel. Il est :

  • Non accrรฉditรฉ par un organisme reconnu
  • Non rรฉglementรฉ par une institution autorisรฉe
  • Complรฉmentaire aux qualifications formelles

Vous recevrez un certificat de rรฉussite en terminant avec succรจs le cours.

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GLOBAL CERTIFICATE IN AI-POWERED MARKETING: FUTURE-READY TACTICS
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UK School of Management (UKSM)
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05 May 2025
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