Executive Development Programme in Online Marketing: Sales Acceleration

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The Executive Development Programme in Online Marketing: Sales Acceleration is a certificate course designed to empower professionals with the essential skills needed to thrive in today's digital marketing landscape. With a focus on sales acceleration, this programme provides a comprehensive understanding of online marketing strategies that drive business growth and revenue.

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ร€ propos de ce cours

In an era where over half of the world's population is online, the demand for digital marketing expertise has never been higher. This course equips learners with the ability to create and implement effective online marketing campaigns, analyse data for insights, and leverage automation tools to streamline processes and improve ROI. By enrolling in this programme, professionals can enhance their skillset, increase their value in the job market, and open up new career advancement opportunities. The course's practical approach to learning, combined with real-world examples and case studies, ensures that learners are well-prepared to apply their newfound knowledge in the workplace and drive success for their organisations.

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Dรฉtails du cours

โ€ข Online Sales Funnel Mastery
โ€ข Search Engine Optimization (SEO) for Sales Acceleration
โ€ข Pay-Per-Click (PPC) Advertising Campaigns
โ€ข Social Media Marketing Strategies
โ€ข Content Marketing and its Role in Sales
โ€ข Email Marketing Best Practices
โ€ข Conversion Rate Optimization (CRO)
โ€ข Marketing Automation Tools and Techniques
โ€ข Analytics and Data-Driven Decision Making in Online Marketing

Parcours professionnel

The Executive Development Programme in Online Marketing: Sales Acceleration focuses on the most in-demand **digital marketing roles** in the UK. With the ever-evolving **job market trends** and **salary ranges**, it's crucial to understand the skills needed to excel in these positions. In this programme, participants will dive deep into the following roles: 1. **Digital Marketing Manager**: As a digital marketing manager, you'll be responsible for overseeing all marketing operations and strategies. This role requires a strong understanding of various marketing channels and a knack for leadership. In the UK, digital marketing managers can expect an average salary of around ยฃ45,000 per year. 2. **SEO Specialist**: SEO specialists focus on optimizing websites and content to improve search engine rankings. This role requires expertise in keyword research, on-page and off-page optimization, and technical SEO. The average salary for an SEO specialist in the UK is approximately ยฃ32,000 per year. 3. **PPC Specialist**: Pay-per-click (PPC) specialists are responsible for managing paid advertising campaigns across various platforms. They must be skilled in keyword research, ad copywriting, and bid management. The average salary for a PPC specialist in the UK is around ยฃ30,000 per year. 4. **Content Marketing Specialist**: Content marketing specialists create and distribute engaging content to attract and retain customers. This role requires strong writing and storytelling skills, as well as an understanding of content strategy and distribution channels. Content marketing specialists in the UK earn an average salary of approximately ยฃ27,000 per year. 5. **Social Media Manager**: Social media managers oversee a company's social media presence, engaging with audiences and creating content to build brand awareness. This role requires creativity, communication skills, and an understanding of social media analytics. Social media managers in the UK earn an average of ยฃ25,000 per year. By focusing on these in-demand roles, participants in the Executive Development Programme in Online Marketing: Sales Acceleration will be well-equipped to succeed in the ever-changing digital marketing landscape.

Exigences d'admission

  • Comprรฉhension de base de la matiรจre
  • Maรฎtrise de la langue anglaise
  • Accรจs ร  l'ordinateur et ร  Internet
  • Compรฉtences informatiques de base
  • Dรฉvouement pour terminer le cours

Aucune qualification formelle prรฉalable requise. Cours conรงu pour l'accessibilitรฉ.

Statut du cours

Ce cours fournit des connaissances et des compรฉtences pratiques pour le dรฉveloppement professionnel. Il est :

  • Non accrรฉditรฉ par un organisme reconnu
  • Non rรฉglementรฉ par une institution autorisรฉe
  • Complรฉmentaire aux qualifications formelles

Vous recevrez un certificat de rรฉussite en terminant avec succรจs le cours.

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EXECUTIVE DEVELOPMENT PROGRAMME IN ONLINE MARKETING: SALES ACCELERATION
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UK School of Management (UKSM)
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05 May 2025
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