Professional Certificate in Market Research Techniques: Smarter Outcomes

-- viewing now

The Professional Certificate in Market Research Techniques: Smarter Outcomes course is essential for individuals seeking to enhance their market research skills and advance their careers. This certificate program focuses on providing learners with the latest methodologies and technologies used in market research, enabling them to make smarter, data-driven decisions.

4.0
Based on 3,194 reviews

2,076+

Students enrolled

GBP £ 149

GBP £ 215

Save 44% with our special offer

Start Now

About this course

In today's fast-paced business environment, there is a high demand for professionals who can analyze market trends, gather insights, and provide actionable recommendations. This course equips learners with the necessary skills to meet this demand, including survey design, data analysis, and statistical modeling. By completing this course, learners will be able to demonstrate their expertise in market research techniques and increase their employability in various industries. They will be able to apply their skills to a range of roles, such as market research analyst, marketing manager, and data analyst. In summary, the Professional Certificate in Market Research Techniques: Smarter Outcomes course is an excellent investment for professionals looking to advance their careers and stay competitive in the market research field.

100% online

Learn from anywhere

Shareable certificate

Add to your LinkedIn profile

2 months to complete

at 2-3 hours a week

Start anytime

No waiting period

Course Details

Introduction to Market Research Techniques
Defining Research Objectives and Questions
Qualitative Research Methods
Quantitative Research Methods
Data Collection Techniques
Data Analysis Tools and Techniques
Survey Design and Sampling Techniques
Focus Groups and In-Depth Interviews
Market Segmentation and Targeting
Presenting Research Findings and Recommendations

Career Path

The Professional Certificate in Market Research Techniques: Smarter Outcomes is designed to equip learners with essential skills to excel in the market research field. With the growing demand for data-driven decision-making, market research has become a critical function in various industries. In the United Kingdom, the market research job market is booming. Aspiring professionals can choose from various roles, including Market Research Analyst, Market Research Manager, Consumer Insight Analyst, and UX Researcher. According to recent statistics, Market Research Analysts form the largest segment, accounting for 65% of the market research workforce in the UK. These professionals collect, analyze, and interpret data on market conditions, competition, and customer preferences to help businesses make informed decisions. Market Research Managers, responsible for overseeing research projects and teams, represent the second-largest group, with a 20% share. Consumer Insight Analysts and UX Researchers each contribute to 10% and 5% of the market research workforce, respectively. Consumer Insight Analysts focus on understanding consumer behavior to optimize product development and marketing strategies. UX Researchers, on the other hand, specialize in improving user experience by gathering data on how users interact with products or services. By earning the Professional Certificate in Market Research Techniques, professionals can enhance their skills, increase their employability, and stay up-to-date with industry trends.

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

Why people choose us for their career

Loading reviews...

Frequently Asked Questions

What makes this course unique compared to others?

How long does it take to complete the course?

What support will I receive during the course?

Is the certificate recognized internationally?

What career opportunities will this course open up?

When can I start the course?

What is the course format and learning approach?

Course fee

MOST POPULAR
Fast Track: GBP £149
Complete in 1 month
Accelerated Learning Path
  • 3-4 hours per week
  • Early certificate delivery
  • Open enrollment - start anytime
Start Now
Standard Mode: GBP £99
Complete in 2 months
Flexible Learning Pace
  • 2-3 hours per week
  • Regular certificate delivery
  • Open enrollment - start anytime
Start Now
What's included in both plans:
  • Full course access
  • Digital certificate
  • Course materials
All-Inclusive Pricing • No hidden fees or additional costs

Get course information

We'll send you detailed course information

Pay as a company

Request an invoice for your company to pay for this course.

Pay by Invoice

Earn a career certificate

Sample Certificate Background
PROFESSIONAL CERTIFICATE IN MARKET RESEARCH TECHNIQUES: SMARTER OUTCOMES
is awarded to
Learner Name
who has completed a programme at
UK School of Management (UKSM)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
SSB Logo

4.8
New Enrollment