Professional Certificate in Conversion Rate Optimization: Audience Testing
-- viewing nowThe Professional Certificate in Conversion Rate Optimization: Audience Testing is a crucial course for digital marketers seeking to enhance their skills and advance their careers. This certificate course focuses on the importance of optimizing conversion rates and understanding audience behavior through testing and analysis.
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Course Details
• Unit 1: Introduction to Conversion Rate Optimization (CRO)
• Unit 2: Understanding Audiences and User Personas
• Unit 3: A/B Testing Basics
• Unit 4: Multivariate Testing and Advanced Techniques
• Unit 5: Designing Effective A/B Tests
• Unit 6: Analyzing Test Results and Drawing Conclusions
• Unit 7: Tools and Platforms for Audience Testing
• Unit 8: Case Studies in Successful CRO
• Unit 9: Ethics and Best Practices in Audience Testing
• Unit 10: Continuous Optimization and Long-Term Strategy
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