Executive Development Programme in B2B Marketing Automation Techniques

-- viewing now

The Executive Development Programme in B2B Marketing Automation Techniques is a certificate course designed to empower professionals with the latest automation techniques in Business-to-Business marketing. This programme highlights the importance of data-driven marketing and covers topics such as customer relationship management, lead generation, and marketing analytics.

4.5
Based on 4,609 reviews

7,911+

Students enrolled

GBP £ 149

GBP £ 215

Save 44% with our special offer

Start Now

About this course

With the increasing demand for marketing automation in the industry, this course provides learners with essential skills to advance their careers and stay ahead in the competitive market. Learners will gain hands-on experience with marketing automation tools and strategies, enabling them to optimize marketing efforts, improve customer engagement, and drive revenue growth for their organizations. Upon completion of this course, learners will be equipped with the skills to design and implement effective B2B marketing automation campaigns, making them valuable assets to any modern marketing team.

100% online

Learn from anywhere

Shareable certificate

Add to your LinkedIn profile

2 months to complete

at 2-3 hours a week

Start anytime

No waiting period

Course Details

Introduction to B2B Marketing Automation: Understanding the basics, benefits, and challenges of B2B marketing automation.
Market Research and Analysis: Identifying target audiences, analyzing market trends, and creating buyer personas.
CRM Integration: Connecting marketing automation tools with CRM systems for seamless data flow and improved customer relationships.
Lead Generation and Nurturing: Strategies for generating high-quality leads and nurturing them through the sales funnel.
Email Marketing Automation: Best practices for creating and automating email campaigns in a B2B context.
Content Marketing and SEO: Leveraging content marketing and search engine optimization to drive organic traffic and generate leads.
Social Media Automation: Utilizing social media platforms for B2B marketing and automating social media strategies.
Marketing Analytics: Measuring, analyzing, and optimizing marketing automation campaigns for continuous improvement.
Compliance and Data Security: Ensuring compliance with data protection regulations and maintaining data security in marketing automation.

Note: This list of essential units for an Executive Development Programme in B2B Marketing Automation Techniques is designed to provide a comprehensive overview of the subject. Depending on the needs and goals of the program, additional or modified units may be necessary.

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

Why people choose us for their career

Loading reviews...

Frequently Asked Questions

What makes this course unique compared to others?

How long does it take to complete the course?

What support will I receive during the course?

Is the certificate recognized internationally?

What career opportunities will this course open up?

When can I start the course?

What is the course format and learning approach?

Course fee

MOST POPULAR
Fast Track: GBP £149
Complete in 1 month
Accelerated Learning Path
  • 3-4 hours per week
  • Early certificate delivery
  • Open enrollment - start anytime
Start Now
Standard Mode: GBP £99
Complete in 2 months
Flexible Learning Pace
  • 2-3 hours per week
  • Regular certificate delivery
  • Open enrollment - start anytime
Start Now
What's included in both plans:
  • Full course access
  • Digital certificate
  • Course materials
All-Inclusive Pricing • No hidden fees or additional costs

Get course information

We'll send you detailed course information

Pay as a company

Request an invoice for your company to pay for this course.

Pay by Invoice

Earn a career certificate

Sample Certificate Background
EXECUTIVE DEVELOPMENT PROGRAMME IN B2B MARKETING AUTOMATION TECHNIQUES
is awarded to
Learner Name
who has completed a programme at
UK School of Management (UKSM)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
SSB Logo

4.8
New Enrollment