Professional Certificate in B2B Marketing Automation Techniques

-- viewing now

The Professional Certificate in B2B Marketing Automation Techniques is a comprehensive course designed to empower learners with the essential skills required in today's demand-driven B2B marketing landscape. This certificate course highlights the importance of marketing automation techniques, their implementation, and management, thereby bridging the gap between marketing and technology.

4.0
Based on 3,516 reviews

4,070+

Students enrolled

GBP £ 149

GBP £ 215

Save 44% with our special offer

Start Now

About this course

With an increasing industry demand for marketing automation specialists, this course provides a timely opportunity for learners to advance their careers. It equips learners with the knowledge to plan, execute, and measure marketing automation campaigns using industry-leading tools and platforms. By gaining hands-on experience with marketing automation software, learners will be able to streamline lead generation, nurturing, and conversion processes, ultimately driving revenue growth for organizations. Upon completion, learners will have a strong understanding of B2B marketing automation principles, enabling them to excel in various marketing roles or even start their consulting practice. Stand out in the competitive marketplace and unlock your potential with the Professional Certificate in B2B Marketing Automation Techniques.

100% online

Learn from anywhere

Shareable certificate

Add to your LinkedIn profile

2 months to complete

at 2-3 hours a week

Start anytime

No waiting period

Course Details

Introduction to B2B Marketing Automation: Understanding the basics and benefits of marketing automation in the B2B space.
Selecting the Right Marketing Automation Platform: Factors to consider when choosing a marketing automation tool for your B2B business.
Lead Generation and Nurturing: Strategies for generating high-quality leads and nurturing them through the sales funnel.
Email Marketing Automation: Best practices for B2B email marketing automation, including campaign design and analysis.
Integrating CRM and Marketing Automation: Maximizing the potential of CRM systems by integrating them with marketing automation platforms.
Data-Driven Marketing Automation: Utilizing data to inform and optimize marketing automation strategies.
Content Marketing Automation: Automating the creation, distribution, and tracking of B2B content marketing campaigns.
Marketing Analytics and ROI Tracking: Measuring and analyzing the success of marketing automation campaigns to maximize ROI.
Scaling B2B Marketing Automation: Strategies for scaling marketing automation efforts as a business grows.


Note: These units provide a solid foundation for a Professional Certificate in B2B Marketing Automation Techniques. However, depending on the specific needs of the target audience, additional units may be added or existing units may be modified.

Career Path

The B2B Marketing Automation industry is thriving, and job opportunities are abundant in the UK. This 3D Pie chart highlights some of the most in-demand roles in this field. The Marketing Automation Specialist takes the lead with 35% of the market share, followed closely by B2B Marketing Analysts and Marketing Operations Managers with 25% and 20% respectively. Demand Generation Specialists and Marketing Technology Managers account for the remaining 15% and 5% of the market share respectively. These statistics demonstrate significant growth and a promising future in B2B Marketing Automation, making it an attractive career path for aspiring professionals in the UK.

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

Why people choose us for their career

Loading reviews...

Frequently Asked Questions

What makes this course unique compared to others?

How long does it take to complete the course?

What support will I receive during the course?

Is the certificate recognized internationally?

What career opportunities will this course open up?

When can I start the course?

What is the course format and learning approach?

Course fee

MOST POPULAR
Fast Track: GBP £149
Complete in 1 month
Accelerated Learning Path
  • 3-4 hours per week
  • Early certificate delivery
  • Open enrollment - start anytime
Start Now
Standard Mode: GBP £99
Complete in 2 months
Flexible Learning Pace
  • 2-3 hours per week
  • Regular certificate delivery
  • Open enrollment - start anytime
Start Now
What's included in both plans:
  • Full course access
  • Digital certificate
  • Course materials
All-Inclusive Pricing • No hidden fees or additional costs

Get course information

We'll send you detailed course information

Pay as a company

Request an invoice for your company to pay for this course.

Pay by Invoice

Earn a career certificate

Sample Certificate Background
PROFESSIONAL CERTIFICATE IN B2B MARKETING AUTOMATION TECHNIQUES
is awarded to
Learner Name
who has completed a programme at
UK School of Management (UKSM)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
SSB Logo

4.8
New Enrollment