Advanced Certificate in Programmatic Advertising Strategies: Targeting Tactics
-- viewing nowThe Advanced Certificate in Programmatic Advertising Strategies: Targeting Tactics is a comprehensive course designed to empower learners with the essential skills needed to excel in the rapidly evolving programmatic advertising industry. This certificate course focuses on advanced targeting tactics, providing a deep understanding of how to leverage data-driven strategies to optimize digital ad campaigns and reach desired audiences effectively.
6,915+
Students enrolled
GBP £ 149
GBP £ 215
Save 44% with our special offer
About this course
100% online
Learn from anywhere
Shareable certificate
Add to your LinkedIn profile
2 months to complete
at 2-3 hours a week
Start anytime
No waiting period
Course Details
• Understanding Programmatic Advertising
• Benefits and Challenges of Programmatic Advertising
• The Programmatic Advertising Ecosystem
• Data Management Platforms (DMPs) and Audience Segmentation
• Demand Side Platforms (DSPs) and Campaign Management
• Supply Side Platforms (SSPs) and Inventory Management
• Real-Time Bidding (RTB) and Auction Dynamics
• Targeting Tactics in Programmatic Advertising:
o Behavioral Targeting
o Contextual Targeting
o Geographic Targeting
o Technographic Targeting
• Measuring Programmatic Advertising Success: KPIs and Metrics
• Advanced Programmatic Advertising Strategies: Cross-Device Targeting, Predictive Analytics, and Attribution Modeling
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
Why people choose us for their career
Loading reviews...
Frequently Asked Questions
Course fee
- 3-4 hours per week
- Early certificate delivery
- Open enrollment - start anytime
- 2-3 hours per week
- Regular certificate delivery
- Open enrollment - start anytime
- Full course access
- Digital certificate
- Course materials
Get course information
Earn a career certificate