Executive Development Programme in Facebook Ad Audience Insights
-- viewing nowThe Executive Development Programme in Facebook Ad Audience Insights is a certificate course designed to enhance your digital marketing skills, focusing on Facebook advertising. This program is crucial in today's tech-driven world, where businesses heavily rely on social media for brand awareness and customer acquisition.
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Course Details
• Unit 1: Introduction to Facebook Ad Audience Insights
• Unit 2: Understanding the Facebook Advertising Ecosystem
• Unit 3: Setting up a Facebook Ad Account and Accessing Audience Insights
• Unit 4: Primary vs. Secondary Audience Insights
• Unit 5: Demographics, Geography, and Interests in Audience Insights
• Unit 6: Behavioral Insights and Affinity Analysis
• Unit 7: Utilizing Page Insights for Audience Understanding
• Unit 8: Creating Custom Audiences and Lookalike Audiences
• Unit 9: Analyzing Competitor Pages and Audience Overlap
• Unit 10: Integrating Audience Insights into Facebook Ad Campaigns
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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