Global Certificate in Digital Advertising Strategies: Performance Metrics
-- viewing nowThe Global Certificate in Digital Advertising Strategies: Performance Metrics course is a comprehensive program designed to empower learners with the essential skills needed to excel in digital advertising. In an era where businesses increasingly rely on data-driven decisions, this course focuses on performance metrics, a critical aspect of digital advertising strategies.
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Course Details
• Digital Advertising Metrics
• Key Performance Indicators (KPIs) in Digital Advertising
• Click-Through Rate (CTR) and Cost-Per-Click (CPC)
• Conversion Rate and Cost-Per-Acquisition (CPA)
• Return on Ad Spend (ROAS) and Return on Investment (ROI)
• Digital Advertising Attribution Models
• Brand Awareness Metrics in Digital Advertising
• Customer Lifetime Value (CLV) and Customer Acquisition Cost (CAC)
• Digital Advertising Funnel Analysis
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Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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