Executive Development Programme in Digital Family Business Performance

• Digital Transformation for Family Businesses – Understanding the importance of digital transformation in family businesses, the benefits it brings, and the challenges it presents. This unit will cover strategies for successful digital transformation, including the role of leadership in driving change.
• Data-Driven Decision Making – Utilizing data to make informed business decisions is crucial in today's digital age. This unit will cover the fundamentals of data analysis, including data collection, processing, and interpretation. Participants will learn how to use data to drive business growth and optimize performance.
• Digital Marketing for Family Businesses – This unit will cover the latest digital marketing trends and techniques, including social media marketing, email marketing, and search engine optimization (SEO). Participants will learn how to develop effective digital marketing strategies to reach their target audience and grow their business.
• Cybersecurity for Family Businesses – Cybersecurity threats are a significant risk for family businesses, and this unit will cover best practices for protecting against them. Participants will learn about the latest cybersecurity technologies and strategies, including network security, endpoint protection, and data encryption.
• E-commerce for Family Businesses – This unit will cover the fundamentals of e-commerce, including website design, product catalog management, and payment processing. Participants will learn how to create an effective e-commerce strategy that drives sales and revenue.
• Digital Innovation for Family Businesses – This unit will cover the latest digital technologies and trends, including artificial intelligence (AI), machine learning (ML), and the Internet of Things (IoT). Participants will learn how to leverage these technologies to drive innovation and growth in their business.
• Digital Governance for Family Businesses – This unit will cover the importance of digital governance in family businesses, including policies and procedures for data protection, cybersecurity, and digital risk management. Participants will learn how to create effective digital governance strategies to protect their business and ensure compliance with regulations.
• Digital Talent Management for Family Businesses – This unit will cover the fundamentals of digital talent management, including attracting, developing, and retaining digital talent. Participants will learn how