Executive Development Programme in Racing Business Management
-- ViewingNowThe Executive Development Programme in Racing Business Management is a certificate course designed to provide learners with critical skills necessary for success in the racing industry. This program emphasizes the business aspects of racing, including management, marketing, and finance.
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• Racing Industry Overview: Understanding the global racing industry, its structure, key players, and trends.
• Strategic Management in Racing Business: Developing strategies for racing business management, including market analysis and competitive positioning.
• Financial Management for Racing Businesses: Managing finances in racing businesses, including budgeting, financial planning, and investment analysis.
• Marketing and Sponsorship in Racing: Developing marketing strategies, branding, and sponsorship programs for racing businesses.
• Operations Management in Racing: Managing racing operations, including logistics, safety, and staffing.
• Legal and Regulatory Environment: Understanding legal and regulatory requirements for racing businesses, including licensing, insurance, and compliance.
• Innovation and Technology in Racing: Leveraging innovation and technology to enhance racing business performance and competitiveness.
• Leadership and Team Management: Developing leadership and team management skills for effective racing business management.
• Sustainability and Social Responsibility: Implementing sustainability and social responsibility practices in racing businesses.
Note: These units are just a suggested list of topics and can be customized based on the specific needs and goals of the Executive Development Programme.
Recommended Reading:
"The Business of Racing: Off-Track Strategies for On-Track Success" by Jim Peltz
"Racing Business: The Past, Present, and Future of Thoroughbred Racing" by John Randall
"The Future of Motor Racing: A Sustainable Business Model" by Tom Wood
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